Our Corporate Social Responsibility: Engaging and adopting the ‘Loving Earth' commitment is Berjaya Hotels & Resorts' first initiative. With further involvement in preserving the marine life, Berjaya Hotels & Resorts pledges to continue the goodwill and is dedicated to enhance our guests' stay and also the global environment. Being part of the society, Berjaya Hotels & Resorts yearns to build a path to understand and protect Mother Nature for a better environment for regeneration.
Everything that nature provides serves a purpose. People might not see it yet, but mangroves give in many ways to the Earth. One of which is that these crossings between land and sea, act as natural coastal defence. In fact, during the 2004 Tsunami, many coastal communities survived mainly due to coastal protection that was provided by mangroves.
With the commitment to build a path for better understanding and preservation of Langkawi’s natural environment, the Mangrove For Life (M4L) campaign by BHR was initiated as a collaborative effort involving Berjaya Langkawi Resort, Malaysian Nature Society and the villagers of Kampung Kuala Melaka, Kuala Teriang – Langkawi. The campaign’s three-day inauguration weekend scheduled from 30 January to 1 February 2015 vows to strengthen efforts on the conservation of mangrove forests and educate the public at large on their importance and significant contributions to the ecosystems.
This campaign also bears extra emotional meaning to us at BHR as it was the surrounding community of our resort that was hit the worst on this island during the boxing-day tsunami in 2004. As there was no engineered coastal protection in the Kuala Teriang area, the damage was particularly severe. And as the first steps in our M4L campaign, we are focusing on replanting mangrove trees in this area because for these coastal communities to recover and achieve sustainability, conserving and restoring their surrounding mangrove ecosystems is essential.
The programme of the M4L inauguration weekend aimed at raising public awareness includes coastal clean-up of the Kuala Teriang area, planting of mangrove seedlings by guests, media and school children, and mangrove monitoring activities, alongside full-fledged workshops by the Malaysian Nature Society which share about the importance of mangrove conservation, and provide general information about climate change, its expected effects and impacts, and how to prepare to effectively deal with the eventualities.
As we shape our own environment and make the world we live in, never doubt that a small group of people and simple gestures can lead to meaningful results. We humbly invite you to be part of this Mangrove For Life (M4L) endeavour (in your own ways) and help to make a difference. There is no aspiration too big, no favour too small. Together, we stand for our mangroves.
MANGROVE 4 LIFE (M4L)