Spreading the love via cyberspace
12 November 2008, The Sun newspaper (Malaysia)


After successfully launching the region’s first online wedding contest just two weeks ago, Berjaya Hotels & Resorts has already garnered a significant presence among its Internet-savvy fan base. To date, Love Me ‘Do! has attracted over 900 couples registering on www.lovemedo.com.my to be in the running to win an all-expenses-paid and everything-planned designer beach wedding at Berjaya Langkawi Beach & Spa Resort.

"We are definitely expecting the number of participants to further increase as we inch closer toward the closing date for couples’ registration, which is on Nov 23. It’s very delightful to know that love is still a force that makes the world go round and many people are very open and receptive to the campaign concept by declaring their love online. We’re giving a shout-out to couples-in-love to quicken their pace and share their love story at www.lovemedo.com.my," says Thang Han-Ni, Director of Marketing & Communications, Berjaya Hotels & Resorts.

A pioneering contest that is open to Malaysians and Singaporeans has not stopped Love Me ‘Do! from acquiring an international cyberspace presence. Its official website www.lovemedo.com.my and its Facebook page already have a steady fan base from countries as far as Australia, United States, United Kingdom, Taiwan, Hongkong, China and Japan. Current number of fans on Facebook has exceeded 250, with its number increasing daily. Tracking studies show that each visitor (including visitors from Malaysia and Singapore) logging on to www.lovemedo.com.my averagely spends close to eight minutes on the website.

www.lovemedo.com.my has garnered more than 30,000 page views so far and 66% of its viewers have been direct traffic to the website. Twenty five per cent of visitors were referred to www.lovemedo.com.my from other websites, such as www.weddingsmalaysia.com while 9% of visitors have been directed from search engines such as Google. In addition, the campaign has also caught the attention of several key celebrated Malaysian bloggers, namely www.kimong.com and www.kimberlycun.com.

"The statistics which we have tabulated so far have been encouraging figures. We view these statistic figures as great tracking mechanisms for this new media venture in planning our communications and branding programmes. We did not expect in the earlier stages to have followers from countries as far as United Kingdom and Japan but we’re glad that Love Me ‘Do! has been embraced worldwide. This has proven that the Internet is a dynamic new medium which opens up countless windows of opportunities. Love Me ‘Do! is driven solely online and we will continue to spread the love via cyberspace," adds Thang.

With an entire sponsored beach wedding reception and an additional long list of attractive prizes to be won, Love Me ‘Do! has attracted people from all walks of life. Proving that love knows no boundaries, couples registering are from places as near as the Klang Valley and as far as Kuching, Sarawak. These individuals come from vast backgrounds and hold different occupations, such as pilot, marine surveyor, Olympian cyclist, meteorology officer, news anchor, actor/model, biomedical technologist, academician, engineer, auditor and many more.

Courtesy from Sun2Surf.com