(L-R)Peggy Tan, Regional Director Sales & Marketing & Chris Cheong, Corporate Director/e-Business for Berjaya Hotels & Resorts.

Spread in black and greyish tone, the Berjaya Hotels & Resorts is picking up the tech savvy trend developing a user-friendly and consumer-oriented website. A revived brand will be unveiled in the new domain www.berjayahotel.com featuring updated name, look and attitude. It also comes with new & exciting benefits, simple navigation, seamless booking flow and captivating visuals that will ensure a total enhanced online experience. In conjunction of the new website launch, Berjaya hotels & resorts are offering exciting rates to travellers for the 5 days within the launching week. Travellers get to enjoy discount on room bookings from 28 September 2009 till 2 October 2009.

The newly revived website also correlates with Berjaya Hotels & Resorts’ re-branding event. The company has given its’ former logo a more creative and sophisticated touch with a better design layout. The brand has also created an identity which distinguishes itself with its competitors. “HAVE YOU MADE YOUR RESERVATIONS?” is the brand message which enhanced the corporate identity to the company. Along with it, the company also established consistent brand names to all its’ properties to personify an experience. Berjaya hotels & Resorts redesigned their website and streamlining the products and services to better meet the customer’s needs. The enhancement is done precisely to create a contemporary layout and also interactive amenities which allow customers to share their feedbacks. Berjaya Hotels & Resorts has re-engineered and simplified making it easier to browse and read. The Website provides visitors with a virtual experience that is as compelling as a visit to the actual hotel and resort itself.

In addition to the sites many new technical features, the graphic design and interface present a dramatic improvement. Berjaya Hotels & Resorts have streamlines the site’s navigation, making it more intuitive and user-friendly. A visual navigation system is created for the many visitors who simply want to browse around the site without a specific destination. This dual presentation will allow “power users” the ease and efficiency of rapidly getting to their resources, while simultaneously inviting travellers to learn more about their hotels and resorts as they can casually browse through holiday packages, articles, images and archives.

“ The visuals provided on the site is created to somewhat create a sense of curiosity and the search engine search criteria are based on needs for example Golfing facilities, Spa and Island Weddings” says Chris Cheong, Corporate Director of Berjaya Hotels & Resorts. “The upgrade on the site was also inspired by the increase in revenue and the targeted customers. After all, a site should revamp every 3-4 years to keep up with the change in time” he adds.

“Corporate packages are also available” Peggy Tan, Regional Director of Sales & Marketing for Berjaya Hotels & Resorts said. “However, all the corporate arrangements go directly to Berjaya’s sales team –a separate team to manage corporate arrangements. Special passwords or codes will be provided to companies for corporate arrangements and is assigned a booking agent through a separate linkage” she adds.

Travellers can start planning year-end holiday by visiting Berjaya Hotels & Resorts’ revived website at www.berjayahotel.com to get the best holiday rates.

 

Courtesy from Voize.My