Introducing Berjaya Hotels & Resorts' (BHR) membership that provides its members exclusive advantages and rewards at all three Malaysian properties of BHR and also many subsidiaries under the Berjaya Group. With Elite by BHR, members can earn points with every ringgit spent at BHR and redeem those points with exclusive rewards from Berjaya Hotels & Resorts, and BINFINITE (formerly BCard) perticipating outlets. Not forgetting, Elite by BHR also provides members with discount privileges at Food and Beverage outlets and Spa at Berjaya Times Square Hotel, Kuala Lumpur, Berjaya Tioman Resort, Berjaya Langkawi Resort, Berjaya Waterfront Hotel, Johor Bahru, ANSA Kuala Lumpur (formerly known as Piccolo Hotel Kuala Lumpur) and Berjaya Penang Hotel (formerly known as Georgetown City Hotel). This is the BHR way of showing our appreciation and gratitude for your continued support and patronage with us.


  • Elite by BHR membership is by invitation only; application is subject to management's approval.
  • To apply, fill up the application form here
  • A Elite by BHR welcome pack which includes the Elite card and membership information will be sent to members within 2 weeks prior to approved application
  • Elite card is a pre-active card and can be used immediately to collect points
  • New members of Elite by BHR will automatically be members of BINFINITE (formerly BCard), enabling points collection for both memberships. If you are already a member of BINFINITE (formerly BCard), possessing membership of Elite by BHR will override the existing BINFINITE (formerly BCard) membership, providing you with even more access to benefits and privileges from both Elite by BHR and BINFINITE (formerly BCard)
  • All redemption items will be delivered to the address provided by the member upon confirmation of item for redemption
  • For Elite card enquiries, please contact +60 (3) 2149 1870


Stay, Meet and Dine Earn
1-point for each RM1.00 worth of confirmed booking, inclusive service charge

BINFINITE (formerly BCard) Participating Outlets
Earn points with every purchase made as per terms and conditions of the outlet


  • Elite by BHR enables you to earn points of equal amount as BINFINITE (formerly BCard).
  • To redeem exclusive Elite rewards, visit ‘Rewards’ page.
  • To redeem more prizes and rewards, visit www.binfinite.com.my and click ‘Redemption’ to view and redeem.

Member’s Additional Benefits and Privileges

  • 20% discount on food at participating food & beverage outlets at Berjaya Hotels & Resorts’ properties.
  • 10% discount on all spa treatments at participating spas at Berjaya Hotels & Resorts’ properties.
  • Collect points at other BINFINITE (formerly BCard) participating outlets.
  • Invitation to Elite by BHR quarterly get-together programmes and outings.

Elite Ambassador | Elite Membership
Level 14 Berjaya Times Square Hotel, Kuala Lumpur
1 Jalan Imbi, 55100 Kuala Lumpur, Malaysia

Tel: + 60 (3) 2117 8000 | Fax: + 60 (3) 2117 8279 | Email: [email protected]