Carriere

Due to our rapid expansion and China market penetration, we are now seeking high achievers and motivated professionals with relevant experience to join our Hotels & Resorts Division.

Responsibilities:

• Provide translations for contents and materials from English to Mandarin.
• Provide copywriting style which caters to China market.

• Perform creative copywriting, translating, copy editing and proofreading all contents such as web, prints, videos, marketing, campaigns, as well as other publicity-related materials.
• Ensure translated content conveys the intended meaning while ensuring quality that adheres to our brand's style.
• Strong ideation skills for campaigns that will require script, headline, long and short-form copy.
• Familiar with various social media platforms and their copy requirements.
• Plan and write unique and compelling copy for social content across variety of platforms, including social, with a strong focus on driving traffic and conversion, growing qualified audience, and boosting engagement.
• To source and verify qualified KOLs/influencers and execution of trips to properties.
• Creating process-related content for corporate communication when needed.
• Perform editorial tasks which include drafting and editing of written communications (including press releases, articles, speeches, scripts, memos, official letters and reports) that showcase brand leadership and position the company as a whole for business, internal and consumer audiences.
• Research industry-related topics, identify customers’ needs and recommending new content to address gaps in the company's current content.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.

Requirements:

• Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree in Art/Design/Creative Multimedia, Advertising/Media, Linguistic, Mass Communications and Journalism or equivalent background that involves copywriting/translation.
• Proficiency in Mandarin is a must.

• Impeccable command in both Mandarin and English (written and verbal).
• Preferably with China social media platforms management experience.
• Team player, and also an independent, initiated individual with the drive to learn a variety of tasks.
• Detail-oriented, yet able to meet deadlines under pressure.
• Minimum 5 years of experience as Chinese Copywriter or similar role, ideally in large, multi-national organisations or journalism background would be highly advantageous.
• Must be able to provide strong copywriting portfolio

Job Responsibilities

• Identifies the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
• Analyses information and evaluate results to choose the best solution and problem solving.
• Generates and provides accurate and timely results in the form of reports, presentations etc.
• Conduct sales strategy analysis and refines as appropriate to increase market share for all properties.
• Analysed period end and other available systems data to identify trends, future need periods and obstacles to achieving goals.
• Assist with account evaluation process and validates conclusion.
• Updates market knowledge and align strategies and approaches accordingly.
• Achieve and exceeds goal including performance goals, budget goals, team goals, etc.
• Establish long-range objectives and specifying the strategies and actions to achieve them.
• Demonstrate knowledge of job relevant issues, products, systems and processes.
• Explore opportunities that drive profit, create value for clients, and encourage innovation, challenge existing processes/systems/products to make improvements.
• Ensure hotel strategies conform to brand philosophies and initiatives.
• Ensures that sales strategies and rate restriction are communicated, implemented and modified as market conditions fluctuate.
• Communicate proactively with properties regarding rate strategy and restrictions.
• Assist hotels with pricing and provides input on business evaluation and recommendations.
• Uses reservation systems and demand forecasting system to determine, implement and control selling strategies.
• Check distribution channels for hotel positioning, information accuracy and competitor positioning.
• Initiates, implements and evaluates revenue tests.
• Provide recommendation to improve effectiveness of revenue management processes.
• Communicate brand initiatives, demand and market analysis to hotels.
• Acts as a liaison, when necessary, between property and regional/corporate systems support.
• Work closely with all relevant hotel departments to ensure optimization of revenue opportunities. Examples includes but not limited to:

1. Reservations and/or Front Office - develop and implement transient pricing/selling strategies (control room events and critical periods, distribution channels (online & offline), maximizing potential for each room type, upselling/cross-selling efforts, etc.
2. Sales & Marketing, Marketing Communications and/or Digital Marketing – develop and implement group pricing/selling strategies, perform group/displacement analysis group block management, anticipate the need for and utilize promotions according to demand/season, annual contracting/RFP process or corporate & travel agent accounts, evaluate the hotel’s position in respect to competition (competitors’ analysis), online & offline distribution & visibility etc.
3. Meeting & Events – maximization & yielding of function/event space, forecasts, displacement analysis, etc

• Evaluates third party system (eg; PMS and/or RMS) for accuracy of system parameters, inventory, rates, transient demand, and group forecast/potentials; and to ensure all booking channels are in sync with each other.
• Provide monthly reporting on historical activities, as well as future data to be used for strategic decisions.
• Contribute to and support the annual budgeting process.
• Support all strategic business planning and related hotel concerns.
• Attend designated meetings as required (examples include but not limited to: sales meetings, forecast meetings, budget preparation, performance reviews, etc); chair revenue strategic meetings as required.
• Maintain regular, open communication with reservations, sales, front office and/or any other relevant departments on areas affecting the optimization of revenue opportunities; educate and keep all team members updated on philosophy of revenue management.

Requirements

• A minimum of 5 years or more work experience in a senior capacity within a reservations or revenue management role
• Must possess the following character traits: commercial business sense, entrepreneurial spirit, motivational leader, effective communicator and ability to improve the bottom line
• Aptitude for deriving information from data and using information to determine tactics and strategies
• Understanding of distribution channels and ability to maintain good working relationship with all stakeholders
• Knowledge of hotels operations and experience in managing multiple properties is an added advantage
• Possess a degree in either Hospitality or Tourism Management, Business Administration or Marketing

Job Responsibilities

• Creation, copywriting, editing, publishing and share daily content on all property’s social media platforms.
• Planning and execution on high engagement social media content that reflects various brand's voice.
• Planning and execution to increase social media followers.
• To identify, propose and execute paid advertising (boosting) for maximum visibility and reach.
• Collate data and prepare daily/weekly/monthly reports.
• Use social media to engage with consumers, respond to enquiries or complaints, and to promote company initiatives.
• Coordinate between design teams, copywriters and other content creators.
• To create/update department SOP.
• To organise Content Creator trips.
• Assist in event/media/fam trip coordination.
• Provide relevant marketing support according to goals aligned, as and when required.

Requirements

• Candidate must possess at least Diploma/Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing, or equivalent.
• Good spoken and written communication skills in both English and Bahasa Malaysia. Written and spoken knowledge of other languages will be an added advantage. 
• At least 1-2 years of working experience in PR, social media marketing or related field.

This general application section caters to prospective applicants with an interest for employment within Berjaya Hotels & Resorts (BHR) but of which interested positions are not stated above.

Interested applicants are encouraged to attach a complete and updated resume together with a cover letter for our forward consideration. The information provided by you will serve as a base to evaluate your eligibility and suitability for a job opening.

BHR defines Job Opening as specific position that needs to be filled at designated locations only if it meets the following criteria:
1. There is work available for that position. Can be full-time, part-time, permanent, short-term or seasonal
2. The job could start within the next 30 days
3. Open active recruitment